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What is a Squeeze Page?What is a squeeze page? What is it used for? How can it improve my business results? A squeeze page is a short, conversion-focused page designed to capture a ‘leads’ email address in order to market to them in the future. A squeeze page is usually (but not always) the first page that will be presented in a mini site or a sales site. Squeeze pages can also form the basis for opt-in ‘pop-ups’. What is a Squeeze Page useful for? The function of a squeeze page – to get the opt-in – is disruptive to most people’s browsing and so it needs to be short, to-the-point and maximize the benefits of opting in. Typically you will find only a headline, a short introductory headline, some bulletpoints, an anti-spam policy (don’t forget that one!) and the opt-in form. Squeeze pages give a visitor two options: opt-in or leave. That’s why they’re so favoured for building up mailing lists. They cut out the distractions and make it crystal clear what you want them to do. A couple of tricks to increase opt-in rates: • Offer an incentive – a free report is pretty much standard these days. Go above and beyond – OVERdeliver to your potential subscribers and earn their subscription • Use different media – Audio and Video can help increase response rates by stopping the visitor in their tracks and engaging with them • Make it easy – don’t ask for too much information. A name and email is more than enough. Don’t go asking for too many personal details. Do you give strangers in the streets your phone number? Exactly. Enough jibba jabba – let’s look at an example
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